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E-E-A-T Checker

Check the trust signals of a page and its site: About and Contact pages, author byline and bio, dates, sources, policies and Organization schema.

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About the E-E-A-T Checker

The E-E-A-T Checker looks for the trust signals readers and Google's quality raters look for on a page and its site. It checks whether an About page explains who runs the site, whether Organization schema and official profiles connect it to a real entity, and whether the page names its author with a bio page. It also checks for dates, links to sources, a disclosure next to affiliate links, a Contact page with a real way to reach someone, a privacy policy and HTTPS. Each area is scored, with what to add.

Our server requests the URLs you enter, like a crawler: it reads the response without running the page's scripts, and the analysis runs in your browser. The URLs and results are not stored.

How to use the E-E-A-T Checker

  1. Enter an article, product or service page (or the home page for the site-wide checks).
  2. Fix the failed checks first: a missing About or Contact page, no author, undisclosed affiliate links.
  3. Add what the warnings suggest, such as an author bio page, dates and links to your sources.
  4. Re-check a few different page types: authorship and sources are judged page by page.

Works well with the E-E-A-T Checker

Frequently asked questions

Is E-E-A-T a ranking factor?

Not a single one. E-E-A-T (experience, expertise, authoritativeness and trust) is how Google's search quality raters judge pages, and Google says its systems use many signals that line up with it. Clear authorship, sources and contact details help readers trust a page, which is the point.

Which sites need it most?

"Your money or your life" topics: health, finance, legal, safety and news. For those, a named expert author, a reviewer, sources and an editorial policy matter far more than for a hobby blog.

Why does a home page get fewer checks?

Authorship, dates and sources belong to individual articles. On the home page the checker scores the site-wide signals (About, Contact, policies, schema, HTTPS); check an article for the rest.